Le Pain Quotidien has been selling ‘cannabis hemp bread’ since last week. As sustainable as it is tasty, says the marketing cell behind the chain. But is a cannabis sandwich with egg mimosa worth its $14.95? And what does Antwerp mayor Bart De Wever say about it? “Actually, it is worrying that a company would use that term.”
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Bart De Wever criticizes word choice in cannabis bread: “Why that term? As if the word cannabis makes a product hip and healthy?”
