Baresi launches Values, its Nft collection

It is quite impressive to think that one of the first to enter the NFT world is a player who has quit for a quarter of a century. Also because it is not just anyone. After all he is a champion who is as if he had never retired. Which is part of our mythology: it is Franco Baresi. The long-time AC Milan captain, today honorary vice president of the Rossoneri club, launches his collection with an impetus towards the future, and another, much more immediate and concrete, towards the social. Baresi is ready to present its collection of NFT entitled Values.

Seven works

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A collectibles of seven works, created by the digital artist Panenous, in a mixture of art and sport, in which the values ​​at the basis of his life as a sportsman and as a man are highlighted through a creative representation with a contemporary taste. Nft, that is non-fungible-tokens are unique digital objects / works, they are not interchangeable with each other and are equipped with an identification code. They represent the digital copy or digital ownership certificate of objects in the physical world. As already happened with works of art, making a work unique, in this case an image, directly affirms a value to it. Which grows (or decreases) depending on its attractiveness as has always been the case in the world of collecting. Values’ NFTs are therefore destined to become an object of interest, if not of worship, for fans, in an affective sense. Or – and not necessarily alternatively – they can also be considered as investments. All guaranteed by blockchain technology. The presentation of Values ​​will take place in an innovative way designed specifically to combine the launch of the collection with an experience that will allow the user to navigate the collection and interact with it, before making the purchase of the NFT. The project, promoted by Innomaco, Innovation Management Company, a company representing artists, celebrities and sports personalities, is carried out by Apeiron Technologies, a company specialized in outlining revolutionary strategies and solutions by exploiting the potential of blockchain and NFT. The project is coordinated by Visionarylab, an expert in marketing and communication strategies for digital projects, together with MerzelCommunication, which has been operating in the PR and press office for over 25 years. In Baresi’s intention, Values ​​promotes values ​​of loyalty, love and courage. With also a continuity with what the captain of Milan and the national team has been doing for many years now: part of the proceeds from the sale of the NFTs will be donated to finance the Milan Foundation’s From Milan to the world initiative, to which he is personally linked by always.