The city council anticipates that the aid will benefit some 500 businesses including restaurants, nightlife venues and tourist accommodation located at street level
improve the attractiveness of shopping streets of Barcelona and create shop windows that they be visible 24 hours. This is the goal of ‘Vius Sideboards’, the initiative of the city council that intends to take the city’s commerce one step further and improve the quality of shopping areas. With this initiative, the Barcelona City Council allocates one million euros to locals who decide to change their exterior shutters blind for others than allow you to see inside the store with the blind down. Locals can take advantage of this new call for aid from this May 14 to September 30. The requirement is that the blinds be changed during this 2022 and it is expected that around 500 premises they benefit. Grants can be requested through the page Barcelona Activa website.
Improve the commercial fabric
‘Aparadors Vius’ was born with the desire to improve business of Barcelona, making it easier for products and windows shine beyond the business opening hours. Furthermore, it is intended to be a tool against incivility of street graffiti and improve the clean feeling in the commercial streets of the city. The initiative also will allow to distinguish the commercial premises of others who have different economic activity.
This subsidy, which will be managed from Active Barcelonais intended for holders of commercial activityfrom restaurants, nightlife and tourist accommodation that they meet foot of the street or on the ground floors of buildings. Every substitution will be subsidized with maximum of 2,000 euros and each holder may request up to one maximum of three aids of change of blinds that will cover the supply, transport and installation costs from the same. Grants will be awarded for arrival order of requests to run out of budget expected one million euros.
New consumption habits
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Barcelona City Council, in addition to this initiative, has launched the grants to boost the digitization of shops and restoration. These grants have a budget of €750,000 that, in the same way as the previous ones, will be granted in order of requests and will cover up to 50% of total expenses of the digitization of each trade, being able to choose a maximum of 3,500 euros.
This item of subsidies is intended to facilitate the adaptation of the local commercial fabric of Barcelona to the new consumption habits and boost the online sales channelsthus reinforcing its online presence. These grants will be used for the preparation of digital business strategiesto the digital communication (blogs, websites, social networks), to the elaboration of strategies of digital marketing and to the opening or reinforcement of online sales channels. Applications can be submitted now at the Barcelona City Council website and the term to do so ends on May 30.