Barcelona, ​​agreement with Spotify. And the Camp Nou changes its name

Now it’s official. Spotify, the world’s most popular streaming service, will be Barcelona’s Main Partner and Official Audio streaming Partner. The two companies have reached an agreement that will see the Spotify brand appear on the official jerseys of the women’s and men’s team of the blaugrana club, starting next season and for the next three seasons. Spotify and Barcelona will work together to transform the iconic shirt into a space full of opportunities and possibilities to celebrate artists from all over the world. And for the first time in the club’s history, the stadium will be renamed “Spotify Camp Nou”.

Ratification

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The agreement approved and signed by the Barcelona Board of Directors is subject to ratification by the extraordinary assembly of delegated members which will take place on April 3, through an electronic voting procedure. The stadium naming rights agreement will be effective from July 2022 and will continue throughout the redevelopment process of the Camp Nou site, as part of the Espai Barça project, whereby the club’s facilities will be opened to the city in the form of a new integrated entertainment experience, entirely dedicated to the club. “We are very proud to announce this pioneering agreement with a world-renowned company such as Spotify. This partnership will allow us to continue to work alongside the club’s fans and make them feel even more part of the Barca family through unique experiences, combining entertainment and football and making it possible to connect with new audiences around the world “, he stated Joan Laporta, president of Barcelona. “We continue to make progress in this new era, demonstrating, once again, the innovative character and the constant pursuit of excellence that distinguish Barça and which have made it a unique club in the world”. The partnership established between Barcelona and Spotify is a first and only one of its kind for the club, as it brings together the worlds of football and music, offering a global stage for artists and footballers at the Spotify Camp Nou Stadium, and helping to create new opportunities for bring artists and players closer to fans around the world. “We couldn’t be more excited to partner with Barcelona, ​​to unite the worlds of music and football. Starting in July, our collaboration will provide a global stage for artists, footballers and fans at Spotify Camp Nou, ”commented Alex Norström, Chief Freemium Business Officer, Spotify.