con the film’s release Barbie, today 20 July in Italian cinemas, the #barbiecore trend is literally depopulating, dyeing every beauty trend in shocking pink, from hair to make-up to nails. On the Pinterest platform, beauty searches have increased exponentiallyfueling the cultural phenomenon and giving life to beauty trends that make the style of this iconic doll wearable.
Barbie beauty trend, word of Pinterest
As recent data from the platform has revealed, Barbie’s influence is stronger than ever – searches by “barbie core” And “barbie moodboards” have increased on Pinterest by 980% and 1,290% respectively compared to last year.
Accomplices i beauty look sported by Margot Robbie during the film promotion tourthe trend linked to the Mattel doll has become a global phenomenon that has massively revolutionized the world of beauty in just a few months.
Pink Barbie nails: searches are always on the rise
The pink makeup of Hailey Bieber, Margot Robbie aka Barbie and a Barbie manicure via IG (_.pink.nails_)
There are two of the most typed keywords on Pinterest that refer to Barbie style nail trends. Research “Hot Pink Chrome Nails” was up 1465%, while “Hot Pink Sparkly Nails” was up 165%.
Data that also emerges on other social networks, such as TikTok where the hashtag #barbienails has already racked up 61.8 million views. While on Google, doing the same search, 65,600,000 results emerge in less than 40 seconds.
Among the summer trends, it is in fact pink, from fuchsia to pastel, to be among the most requested and desired nail polish colours so much so that there are many brands nail care, from Revlon to OPI, to having dedicated limited editions to Barbie.
Adaptable to all skin tones, pink nail polish is excellent at enhancing the tan if declined in the most pop nuances, or at evoking a glamorous charm when combined with a mirror-effect or glittery top coat.
Barbie-style beauty hairstyles: from ponytails to waves
Not just blonde with blue eyes. The trailer for the new Barbie film shows a whole diverse universe of “dolls”, from Latina to Afro, inclusive and positive.
It’s no wonder Pinterest is among searches on the rise “Barbie afro” with a +125%, a fact that focuses attention on what the Mattel company has done in recent years to welcome every type of beauty within its family. To inspire more and more girls without excluding anyone.
Research also focuses on “barbie-inspired hairstyles” up 415%which no longer only sports 50’s-style ponytails and mermaid waves, but also micro braids and baby hair, following the trends and looking to the future of the new generations.
Barbie-style make-up: sparkly and pink looks
Finally, searches related to eye makeup cannot be missing on Pinterestwhere “Barbie makeup look” collects +310% while “pink Barbie makeup” +275%
The inspiration for these new beauty looks comes from the “Siren Eye”: lengthening and intensifying the look with a line of black eyeliner – both on the outside and in the inner corner – and then blending in a shocking pink eyeshadowideal for illuminating both blue and hazel irises.
The rest of the beauty look? “Plastic” effect skin and glossed, juicy and true “Barbie Girl” lips.
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