The hype around the movie Barbie can also be found on Marktplaats. A month after the release of the film, the word Barbie was typed in about 250,000 times on the website, the trading platform said.
A month earlier, that number was much lower, at 84,000 times. In addition to the demand for Barbie products, the supply also increased. The number of advertisements doubled from about 10,000 to 20,000. It concerns both the supply and demand for Barbie dolls, houses and clothes.
A spokesperson for Marktplaats says that the trading site is ‘surprised’ by the degree of increase in trade in “everything that has to do with Barbie”.
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