Snippet media, Barbara van Erp’s company, is discontinuing the online magazines Me-to-We and Mynd. “We wanted to get rid of Me-to-We and Mynd because we want to have a full focus on Saar Magazine,” says Van Erp.
Saar’s success is the basis for this decision. Saar.nl started five years ago as an online magazine. The platform now receives 250,000 visitors every month. In March 2022, Van Erp, together with Femke Sterk and the now deceased Els Rozenbroek, started a podcast. It now has 35,000 regular listeners. Saar has also been appearing in print since 2018. Partly thanks to the success of the podcast, the magazine has gained many new subscribers in the past year: from 8,500 to 13,000. In addition, Saar launched courses for its users in 2022. More than 5,000 have now been sold. “Saar is doing super, super well, against all trends,” says Van Erp proudly.
No young children at home anymore
Van Erp decided in early December 2022, together with her colleagues from Snippet Media, to divest the other media brands within the company. From the successful title for adolescent parents,’It’s not a hotel here‘, had already been said goodbye. And for Me-to-We, an online magazine for young parents, a new buyer was found. “Me-to-We is very popular, it is really well read. But keeping it in the air also takes attention and time. It’s a shame to see such a sleeping giant slowly die,” explains Van Erp. “What also plays a role is that we are no longer the parents of young children.”
Me-to-We goes to Kompas Publishing and Family Blend
By selling Me-to-We it could continue to grow in better hands. “We had been hesitating for a year and finally took the plunge.” A buyer was found at Kompas Publishing and Family Blend, a publisher specializing in content about pregnancy, babies and young children, the same publisher that also acquired Kek Mama from DPG Media earlier this year.
‘All balls to Saar’
Also Mynd magazine will disappear. Snippet Media will reuse the content about meaning and psychology for Saar. “Now it will be all balls to Saar,” says Van Erp. “We have set the budget for next year at zero euros in advertising. We just want to live off consumer income. We want to make beautiful things for the 50+ woman. Previously, I sometimes spent seventy, eighty percent of the time on sales. With only Saar, we are a small organization that is only concerned with one brand.”