The US brand Guess recently launched a collection with graphic designs by the artist Banksy. The collection was marketed as a collaboration with much fanfare, but according to the British artist, his designs were unauthorized.
Introducing the collection last month, Guess Chief Creative Officer Paul Marciano said: “Banksy’s graffiti have been a phenomenal influence that resonates throughout pop culture. This new capsule collection with Brandalised is a way for fashion to show their gratitude.”
Banksy, who wants to keep his real name and identity out of the public eye, suggested on Instagram that shoplifters should visit the Guess boutique on London’s Regent Street and “help themselves” — meaning shoplifting.
Unauthorized use?
“They used my artwork without asking how can it be wrong that you do the same with their clothes?” is the caption of the Instagram post, which features the Guess storefront featuring the collection.
Guess explained that the collection was created in collaboration with Brandalised, a company that licenses designs by graffiti artists. In response to Banksy’s social media message, Guess closed its Regent Street store, barricaded the windows and secured the building. Brandalised has not yet made a public statement.
This translated and adapted post previously appeared on FashionUnited.uk.