The premium lifestyle brand BALR. is pleased to present its Fall/Winter 2024 collection at Pitti Uomo, the world’s leading men’s fashion trade fair. The presented collection embodies the ethos of BALR. and offers a mix of style, comfort and lifestyle.
”Our brand philosophy – the life of a BALR. – has come fully to life with the AW24 collection. The collection is structured to support three phases of a day: starting with a workout at the gym, continuing through traveling or lounging, and ending at a club or on the red carpet.
The Life of a BALR.
BALR. has expanded its collection to include the entire day in the life of a BALR. to cover. Starting with an important aspect in the life of a (prospective) BALR: the gym. The introduction of ‘XI’ adds a formal touch suitable for fine dining or red carpet events. The core of the collection consists of a wide range of BALR’s latest garments. with high quality fabrics and new categories that present a more sophisticated collection. Overall, the AW24 collection offers a luxurious selection of clothing items that no wardrobe should be without. Everything in harmony with the audience.
Renewed strategy
The launch of the Fall/Winter 2024 collection is in line with BALR.’s renewed strategy, which focuses on a new perspective. A new milestone is the redesigned website, which acts as a showcase of the brand to inspire consumers and immerse them in the BALR. journey. While BALR’s digital presence. remains a strength, the brand has evolved in recent years, investing in wholesale, retail and retail marketing. A trial trade marketing initiative in Germany supporting the campaign featuring Borussia Dortmund striker Sébastien Haller offers a glimpse of future endeavors. In addition, the brand is aiming to expand physical stores through partnerships, with the first store opening scheduled for summer 2023.
Availability
The AW24 collection will be presented during Pitti Uomo from January 9th to 12th in Florence, Italy. The first collection is scheduled to hit the market in July 2024.
About BALR.
BALR. is a premium lifestyle brand known for its streetwear clothing, travel gear and shoes for men. The Amsterdam-based brand specializes in football-inspired fashion and embodies a distinctive lifestyle. BALR. is up-and-coming and aimed at its young and ambitious audience and aims to inspire greatness.
BALR. is part of the Juramy Group, together with the social brand agency Wannahaves and the world’s largest football community 433. With over 100 million followers on platforms such as Instagram, TikTok and the 433 app, 433 aims to have a positive influence through football to take the world. Partnerships with brands such as Activision, PUMA, Accor Hotels and leagues such as Bundesliga, LaLiga and MLS underline 433’s global influence.