Swiss luxury brand Bally has appointed Nathalie Sisouk to the position of Chief Digital Officer.
In this role, Sisouk will drive the company’s digital strategy across IT, CRM, e-commerce, performance marketing and data reporting, Bally announced on Tuesday. She reports directly to Managing Director Nicolas Girotto.
“Accelerating our digital transformation is critical to Bally’s future growth,” said Girotto Oversee the integration of digital functions across the business and guide our ambitious digital agenda.”
L’Oréal, LVMH and Decathlon – 20 years of experience as a digital expert
Sisouk joins Bally from cosmetics supplier L’Oréal Paris, where she led digital strategy as Digital Director and Global Head of Website Factory. She also held senior positions at the French luxury goods group LVMH and sports goods retailer Decathlon. She has over 20 years of experience in the field of digital transformation.
“Nathalie brings a unique technology background that complements the experience of our existing Executive Committee,” said Girotto. “Her digital thinking and impressive track record will provide us with valuable perspective as we explore new digital market opportunities.”