TOInside what had been one of the most significant shows of Paris Fashion Week dedicated to Autumn Winter 2022/23, Demna he had brought the last one to the catwalk bag signed Balenciaga, destined immediately to divide opinions and generate conflicting opinions. The reason? The maison’s new It Bag is openly inspired by a garbage bag, elevated thanks to precious materials and unexpected combinations. As evidence of how fashion is able to transform everyday life, always making people talk about itself.
From waste bag to Balenciaga bag
«I could not miss the opportunity to accomplish the most expensive trash bag in the world. Who doesn’t love a fashion scandal? ». She had thus explained Demna the concept behind the creation of the Trash Pouch, this is the official name, which arrives in stores these days, with a price that is around 1800 €. Available in four colors and shade combinations, the bag is made of shiny calfskin.
Balenciaga’s Trash Pouch on the catwalk of the Fall Winter 2022/23 fashion show, last March in Paris
While in the show that narrated the escape of refugees through difficulties and interperie that bag represented the last link with their past life, their last remaining possessions, far from that context, the bag by Balenciaga takes on a whole different meaning. As she had already done with bags inspired by the iconic IKEA Frakta, or with shopping bags, Demna loves to provoke, revolutionizing the setting in which such a familiar item is presented. The Georgian designer is the best interpreter of a fashion that knows how to make fun of itself, making fun of its obsessions, demonstrating how anything, even the most unexpected, can turn into a object of desire.
The Trash Pouch by Balenciaga in white version
When bags take a completely different turn
Demna is not the only one to have revolutionized the It Bag concept. In the long reign of him from Chanel, Karl Lagerfeld he had made accessories a clean slate in which to give maximum vent to creativity and irony, proposing bags in the shape of milk cartons, candy bags, space rockets, robots, trolleys.
For the Chanel Fall Winter 2014/15 fashion show, supermarket baskets, shopping bags and milk cartons had become original and fun bags
If from JW Anderson miniature pigeons and crochet baby elephants become fetish accessories to always carry with you, already ten years ago Jil Sander wore the iconic catwalk Paper Bagthe paper bag (also available in leather) to keep the lunch. Jeremy Scott from Moschino has made irony and histrionics its stylistic figures. For the Pre-Fall 2020 season he had proposed lighter-shaped maxi clutches, while for the Fall Winter 2021/22 the classic folded newspaper had been transformed into a handbag.
With irony and a healthy dose of cynicism, everything can turn into an It Bag.
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