With the change of management at the German premium contemporary brand BALDESSARINI by Florian Wortmann, many stones were set in motion. But a lot of budget is not only invested in the brand effect, many points are also optimized and set internally. The BALDESSARINI marketing team was also enlarged and two employees were added.
Verena Demme has been the “Head of Marketing” since 2017 and now receives active support from Mairin Wehage and Lea Marie Müller. Verena Demme, who can look back on a managerial position at the Gianfranco Lotti Retail Srl brand in Florence, is already well connected in the premium fashion segment. Mairin Wehage will be the new Marketing & PR Manager and Lea Marie Müller will be the Social Media & Online Marketing Manager at BALDESSARINI with immediate effect. Both have been with the company since their training at Ahlers AG and will complement the marketing team with immediate effect. “I am pleased to be able to work for such an established brand as BALDESSARINI and to strengthen our team in all areas with my know-how and to be able to incorporate new perspectives through the new appointments,” says Verena Demme.
About Baldessarini
SELF-AWARE – INDEPENDENT – EPICUREAN The BALDESSARINI brand moves in an attitude towards life of independence and freedom. The brand itself sets the rules and limits by which it plays. BALDESSARINI offers its ageless and free-spirited customers a unique product with high self-confidence for design, zeitgeist and value for money. The joie de vivre is reflected in the workmanship, the attention to detail and the penchant for uniqueness. BALDESSARINI’s product world includes modern ready-made clothing, knitwear, sportswear and denim, as well as glasses, jewelry, bodywear and shoes sold under license.