Danish sportswear retailer Hummel presents a new edition of its classic VM78 sneaker, designed specifically for select European football clubs.
The silhouette of the VM78 shoe has been reinterpreted exclusively for Hummel’s supplier partnerships and is intended to give fans the opportunity to integrate their favorite club into everyday life, the sports retailer said on Tuesday. Completely in the spirit of Bloecore trends Football culture should find its way into fashion and street style.
The ‘Pro Club Sneaker’ is already available in a red and white look for the Bundesliga club 1.FC Köln. The sneaker appears in blue and white for Everton FC, which plays in the Premier League, and for the French club AS Saint-Étienne, the sneaker was dipped in green, black and blue. The new edition of the shoe will also appear at other Hummel football clubs in the future.
“We have drawn inspiration from our rich heritage and created a style that resonates with football and fashion enthusiasts around the world. Our designs capture the essence of the club, culture and lifestyle, allowing fans to show their support and promote a sense of togetherness,” says Hummel CEO Allan Vad Nielsen.
The special editions of the VM78 can be purchased in the online shops of the respective clubs.
