The US fashion and media group Authentic Brands Group LLC (ABG) wants to develop additional product categories with its Reebok brand. For this purpose, the company has now entered into a long-term partnership with the US consumer goods manufacturer Sakar International.
As part of the partnership, Sakar will develop, produce and market equipment for the sports basketball, pickleball, baseball, soccer and American football as well as electronic devices for the Reebok brand.
“We are excited to work with Sakar to expand the Reebok label into new product categories,” said Steve Robaire, executive vice president (EVP) of Reebok at Authentic Brands Group. With the expansion of the range, Reebok is also underlining its strategic “return to the sports segment”.
The first products resulting from the now announced partnership are scheduled to come onto the market in the USA and Canada next year and will be offered there in selected department stores, specialist retailers and online.