The US fashion and media group Authentic Brands Group LLC (ABG) is expanding the range of its Quiksilver, Billabong and Roxy brands to include children’s fashion.
On Monday evening, the company announced that it had entered into an exclusive licensing agreement with textile manufacturer Centric Brands LLC. The new partner will therefore develop, produce and market the kidswear collections of the three labels for the USA and Canada.
The first products resulting from the collaboration in the “core categories” of sports and activewear as well as swimwear are scheduled to come onto the market next spring and will be available in department stores, selected specialist retailers and online providers. At the same time, the aim is to expand the range to include outdoor, surf and skate clothing for children, according to a statement.