Online, many consumers now conduct research to find out the reputation of a brand or the quality of the shopping experience offered. For this reason, the customer experience becomes, more than the price or the quality of a product, the main differentiating element of a company.
It helps define long-term relationships between a company and a customer, build its reputation and generate new business opportunities. However, it is necessary to have a well-established strategy.
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Faced with these challenges, the Iteractii Group and its marketing and customer experience agency Intuiti are organizing the second edition of Audio Days. This event, which is aimed at marketing and communication professionals, is organized around the audio format.
An event around the customer experience
Convinced of the interest of audio, the Iteractii Group and the Intuiti agency have built this event composed of playlists, podcasts and lives in order to inspire the strategies of companies, marketers and customer experience experts. .
It must be said that the concept quickly won over: last December during the first edition, whose theme was “The best of customer-centric approaches”, the Audio Days sold out the 1,000 places available in just two weeks. Over three days, participants were able to listen to around a hundred podcasts of five minutes each (called “audio capsules”), take part in conferences and meet other professionals.
During the lives, they had the opportunity to listen to and meet experts such as Eric Ducournau (General Manager of Pierre Fabre), Julie Walbaum (General Manager of Maisons du Monde) or Aurélie Hassen (B2B Industry Manager of Google). At the end of the event, more than 8,000 hours of listening had been counted.
Faced with this success, the Audio Days are back for a second edition lasting three weeks, this time entitled “Customer experience: stop talking, make room for solutions”. To make a difference today, it is essential for companies to offer the best possible customer experience. They must put their customers and their expectations at the heart of their action plans while adapting their offers and processes accordingly.
This is the objective of this event: to inspire participants’ marketing and customer experience strategies. To do this, they will have access to a private platform, via which they will listen to 100 audio capsules in self-service, discover 10 lives and, if they wish, meet speakers, partners and other professionals by videoconference.
A complete program
Through the 100 audio capsules recorded on the platform, participants will be able to benefit from the advice and experiences of inspiring leaders operating in various sectors. Among them, Vianney Vaute (Back Market), Anaïs Harmant (ManoMano), Romuald Falce (Decathlon), Laure Verdouck (Michelin), David Serrault (BPCE Group), Benoit Cizeron (iAdvize), Pascal Lannoo (Skeepers), Fabien Scolan ( leboncoin Publicité) or even Katia Jan (Air France). These audio capsules will be accompanied by 10 video lives. They will deal with one of the following themes:
- Content: Draw inspiration from the best content strategies;
- Data Management: Transforming the data experience and culture;
- E-commerce: Resolving omnichannel challenges;
- Path: Anticipating the future of customer experiences;
- Impact: Moving from discourse to impact experience;
- Organization: Continue to transform organizations;
- Social: Create new experiences through internal and external communities;
- Customer relationship: Make customer relationship an “experience partner”.
For example, participants will be able to learn about Club Med recipes for challenging a Social Media ecosystem, through an audio capsule by Marie Perrin (Global Head of Brand & Social Media, Club Med) or how the unified basket improves the customer experience on gemo .fr with Renaud Montin (Head of Marketing, Digital, Innovation, Data at Gémo). They will also have the opportunity to discover the keys to recovering customer experience reflexes in the field, thanks to a podcast by Antoine Dubois (SVP Marketing & Customer Experience, Accor).
This year, 2,000 places are available to participate in the event. Registrations, free for advertisers and journalists and paid for service providers, are already open.