After the Walter De Silva era (from 2002 to 2007) another Italian will hold the role of head of design for the house of the Four Rings
Audi announces an important change within the design department, in fact from next June Marc Lichte will leave his job Massimo Frascella, appointed new head of design at Audi. After a past at Bertone, Ford and Kia, he spent the last 12 years of his career in the Jaguar Land Rover group, covering the last two years as design director of the entire group. Among the cars created during his direction at Land Rover, it is worth mentioning the Discovery and Discovery Sport (2014), the Range Rover Velar (2017), the Range Rover Evoque (2019) and the new Defender (2020). His predilection for design “free of superfluous ornaments and which does not simply follow trends”, which is also well expressed for English brands, meets the values of Ingolstandt.
frascella’s words
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Frascella, 52, who will report directly to CEO Gernot Döllner at Audi, said: “Joining Audi is something very special for me. I am deeply honored to take on the role of creative director and to lead such a talented team in shaping the future of the brand to new levels of innovation and distinction. I believe in the emotional power of design to inspire, connect and drive change, and I am here to cultivate and promote creativity as the beating heart of our brand.”