ATP Finals, here’s how much Sinner is worth for sponsors

Sponsors like the No.4 in the world a lot, from Made in Italy brands to the big names in luxury: all the names and figures. Mazzardi (Nielsen): “It feels like seeing Tomba or Valentino Rossi again”

He is also among the “masters” of the ATP Finals that will start tomorrow in Turin. And not as a reserve, as in 2021, but as number 4 in the world. Jannik Sinner is the most awaited character of the Pala Alpitour, at least in our area. His presence contributed to pushing ticket takings beyond the 21 million mark, compared to 15.5 million in 2022.

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