THEmarriage, the most immersive of events, the most all-encompassing of choices. Which cannot be separated from its main protagonist, thewedding dresscross and delight of each bride-to-be.
A dress from the Atelier Emé 2023 bridal line (Photo: Atelier Emé).
And the white clothes are the beating heart of Atelier Eméthe group’s brand Calzedonia specialized in weddings and ceremonies, which returns to the spotlight with a fashion show-event inside the group’s Auditorium in Verona.
In the square, for the fashion show Sweet life
All in the square, to celebrate the strong point of the brand, the romantic and refined wedding dress. Classic and modern at the same time, able to adapt to tastes and styles without losing quality: why each dress of the brand is created in the atelier.
It is to this assumption that the installation that welcomes guests at the entrance to the fashion show refers, a gallery of yesteryear dedicated to the 2023 ceremony collection where seamstresses and models get to work to create dreams of lace and ruffles.
The jumpsuit from the bridal line Atelier Emé 2023 (Photo: Atelier Emé).
The walkway, on the other hand, winds around a fountain reminiscent of a square from the 1960s: round tables welcome guests, small bouquets adorn the catwalk, and it is immediately Sweet life. Among the new brides rushed to applaud, Giorgia Palmas and Sabrina Ghio.
Atelier Emé 2023 wedding dresses, roots and royalty
Dedicated to those who are preparing to say yes, the new Sposa Atelier Emé 2023 line mixes the elegance of the past and that of the present, in the name of glamor.
To parade the love songs sung by Tecla Insolia, a very young singer from Sanremo 2020, the clothes designed by the creative director Silvia Falconi.
A detail of one of the dresses from the Atelier Emé 2023 bridal line (Photo: Atelier Emé).
Two themes of the show: roots and royalty. The first is dedicated to the most intimate aspect of the ceremony, which in the clothes translates into soft and impalpable laces, worked bustiers, slightly hinted transparencies, precious details and weaves. The cuts are minimal and contemporary: from the mini dress to the trouser suit to the slip dress.
A dress from the Atelier Emé 2023 bridal line (Photo: Atelier Emé).
The regal part of the Sposa Atelier Emé 2023 collection instead aims to conquer the tastes of modern princesses: the most sumptuous clothes follow those of the gods royal weddings, from Grace of Monaco to Lady Diana. Long sleeves covered with embroidery, chaste micro collars, wide skirts and voluminous tulle backs supported by specially designed petticoats. There is no shortage of evergreen proposals that have made the fortune of the Veronese Atelier: models shaping and combinable two piecescharacterized by ergonomic cuts and sensual slits.
Sweetheart neckline for the dress from the Atelier Emé 2023 bridal line (Photo: Atelier Emé).
Focus on materials, worthy of an Atelier
All the releases stand out for the tailored silhouettes, the brilliant jewel details, the shades ranging from optical white to ivory, from gold to platinum. Even if the focus, as always, is on materials: stretch crepe, transparent embroidered lace, Chantilly lace, organza with iridescent reflections, pure shiny silk, sustained mikado.
Slit and embroidery: a dress from the Atelier Emé 2023 bridal line (Photo: Atelier Emé).
On the other hand, we are talking about Atelier, as the patron of Calzedonia Sandro Veronesi points out at the end: in the stores the bride tries on the dress, which is created for her, however, always and only made to measure. “We are not a chain” – she specifies. Even if the fame is equal to that of international and noble shops, and is preparing to grow even more thanks to a television commercial soon on the air.
Details and work on the catwalk for Atelier Emé 2023 (Photo: Atelier Emé).
Meanwhile, the Verona fashion show aims to be a celebration not only of the new course of Atelier Emé, but also of the purest beauty. A return to sharing in a square that is both physical and ideal, a moment to remember. Just like the most special of receptions.