Modern design combined with reliable and efficient mechanics, low price. The keys to Dacia’s success
Alessandro Pinto
July 16
In the automotive market which is experiencing one of the most difficult periods in its history, there is a happy island called Dacia. For the Renault group brand, June 2022 will be remembered as one of the best since entering the Italian market. Dacia has exceeded 12% of share in the private car market, being immune to the complicated context (for all manufacturers) from delivery delays, from the energy, social and now economic crisis that is holding back the entire automotive sector. A sector that in June recorded yet another collapse of 2022 with a decrease of 15%, and probably the decrease was also limited by the presence of state incentives. In the same month, Dacia grew by 51%, obtaining the absolute first place among the automotive brands with a historical share of 12.2%. As for the first half of 2022, in which Sandero was often at the top of the monthly sales rankings, Dacia ranks among the top 3 of the Italian private car market behind Fiat and Volkswagen, with an 8.6% share. A significant leap compared to 5.5% in 2021, with the lion’s share represented by LPG cars, given the share in the Italian market of over 40% and a growth of 18% compared to the first half of 2021.
solidity and simplicity
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Robust, reliable and practical cars. Able to meet customer needs without emptying their bank account at the time of purchase. All this placing itself on a higher step than the essential contents of the past, thanks to the ability to make the most of the new set-up and the internal synergies of the Renault group. “Previously, the employees only looked after Dacia in the spare time left over from the Renault activities, while now they are dedicated to us full time.” Says the director of Dacia Italia Guido Tocci, in commenting on the new internal organization between the brands of the Group wanted by Luca De Meo. The latest generation of Sandero and the Jogger are the direct testimony of Dacia’s mechanical and stylistic growth, while the Bigster concept on display in the showroom anticipates the style and ambition of being a protagonist also in the competitive segment of C-segment SUVs. a clear identity also conferred by the new LED light signature, extended horizontally up to the new logo in the center. Already present on the Bigster and soon extended to all Dacia models. The importance of the new stylistic language is also reiterated by the new head of Dacia Design David Durand: “The design must reflect our character, simple, minimalist, but capable of transmitting solidity and robustness.” Also avant-garde, considering that the LEDs will soon replace the chrome on the front, outdated and not very ecological in the entire range. No technological momentum for things deemed unnecessary, like electronically adjustable seats. “They cost a lot, weigh down the vehicle and are used very little,” says Durand. Modern design combined with reliable and efficient mechanics, in homage to the new “value for money oriented” company philosophy.
July 16, 2022 – 3:01 pm
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