Less than 24 hours ago, the central bank published a resolution that prohibits banking entities from trading cryptocurrencies, this new virtual economy that has been stepping stronger and stronger in the world and, particularly in soccer. To such an extent that the Argentine Football Association It has just announced that it has strengthened its “strategic alliance” with one of the most important infrastructure providers for the blockchain ecosystem in the world: Binance.
As reported by the AFA, “the definitive contract seals a 5-year business relationship, through which the company is the Main Global Sponsor of the National Teams, Official AFA Fan Token and Naming of the AFA Professional Soccer League for that period of time.” And he clarified: “This agreement represents one of the most important commercial contracts of recent years entered into by AFA.”
It is striking to see that, while for the Central Bank cryptocurrencies are a risky and dangerous investment, the world of football and sportsand the new generations, more and more join what some call the new economy.
In relation to the commercial importance of the link, Leandro Petersen, Commercial and Marketing Manager of AFAexplained: “We have been working with Binance for a long time, thinking of a medium-term agreement that allows us to generate different ways of income for AFA. Today that agreement is consolidated with an important contract that will unite us for 5 years, both in our National Teams and in the Professional League.
In this way, toFA confirmed that it will soon launch its Official Fan Token hand in hand with Binance, which will be the only official fan token on the market validated by the association.
This step you take Binance adds to its relevant participation in sport worldwide. They currently sponsor Paulistão Sicredi in Brazil, the main regional soccer league in the country, and the traditional Santos Futebol Clube. It also accompanies the African Cup of Nations (AFCON), the largest soccer event on the African continent, and the European soccer teams Porto (Portugal) and Lazio (Italy). And it also has an alliance with the Alpine Formula 1 team.
