Evangelie Smyrniotaki, Sergio Rossi’s artistic director, is leaving the Italian brand.
The designer confirmed the move in a post on Instagram, in which she explained that her chapter at the label was over: “It has been a great pleasure to work with the talented team and advance the creative vision of the brand. Thank you for this incredible opportunity.”
Smyrniotaki – also known as fashion blogger Style Heroine – was appointed artistic director in January 2022, taking responsibility for the brand’s content creation, advertising campaigns, styling and creations.
Previously, she was best known for working on her online magazine, founded in 2011, as well as a number of collaboration projects with other high-end brands.
Her appointment came months after Lanvin Group acquired Sergio Rossi.
“It was a privilege for Sergio Rossi to work with such a talented artistic director. Evangelie was able to shape the brand’s image, preserving its DNA and creating a new aesthetic,” the brand said. “Sergio Rossi would like to express his heartfelt thanks to Evangelie for her professionalism and commitment. She will always be part be the Sergio Rossi family.”
This translated and edited post previously appeared on FashionUnited.uk.