Article by Imma Sust on the relationship between music and television

A few weeks ago, at the Ondas Awards Gala, Coke Mesh He went on stage lamenting that they were no longer the conventional media who made their songs sound, but the algorithm. My first musical memory was during an episode of ‘The Cristal ball’. That program where video clips of Kiko Veneno, the Union or Alaska, among others. Then came ‘Tocata’ and the famous ‘Sputnik’ on TV3 until reaching ‘Séptimo de Caballería’ on TVE presented by Miguel Bosé himself. Later things began to decline and although there were no longer programs dedicated to music in their entirety, they all always had a musical performance. Some we will always remember. Like that famous gag stick syrup with Buenafuente.

Things escalated to the point where Now the singers are no longer professionals. Television space and music programs have become castings and contests where people learn to sing. In other words, we have gone from a talented singer or group to someone who is looking for it. The interview with the musician is now about his personal life and there is no longer any DJ to tell us who is at number 1. Now the ‘reel’ is in charge, which is a trend and we don’t listen to it for more than 15 seconds. The king of pop has gone from Michael Jackson that presented its video clips in ‘prime time’ to Bad Bunny, a guy who doesn’t vocalize. But I guess that’s what the algorithm wants, but what about us? Do we really want that? Maybe I stayed in the 80s as Coque Malla said in Ondas. I stayed in that era where the television of our country It broadcast pop and rock in Spanish massively. Now, on TV we only see a reflection, a cheap copy of what was. ‘Your face sounds familiar’, ‘The voice’, ‘Operation triumph’, ‘Eufòria’… Nothing is real, nothing is true. Just an echo that repeats itself over and over again. And the saddest thing is that There is still a lot of talent, but they don’t show it to us. But if you look hard, there is something. Do you want to listen to really powerful music with a brutal story behind it? look andThe Lola Flores documentary on Movistar Plus. She neither sings nor dances, but don’t miss her.

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