The Cologne-based clothing retailer Armedangels has further expanded its retail presence. In the Nuremberg headquarters of the Wöhrl department store chain, the sustainable fashion brand opened its largest shop-in-shop area to date with an area of 80 square meters.
The shopfitting was realized together with the Dormagen-based interior design office Ppm Planung + Projekt Management GmbH. “The design on the surface reflects the Armedangels brand DNA: clear, minimalist shapes and natural wood details, with as little material as possible and as much as necessary,” the company said.
With the “modular, flexible and functional” concept, emphasis was placed on the economical use of resources, and the furnishings “can be adjusted if necessary” and enable “individual and clear communication on the floor,” explained Armedangels. This gives the opportunity to “implement changes easily and to react actively to consumers and retailers”.
The clothing retailer, founded in 2007, set up its first shop-in-shop area in March 2020. With the reopening in Nuremberg, he now has a total of 45.
