concept
In this day and age we face a burning earth. With extreme weather conditions and temperatures that set new records every year. Our strategy against these effects was to design a versatile collection that adapts to the seasons and the ever-changing weather conditions. It is our mission to start a new journey towards 1.5 degrees – with a new lifestyle that reduces our carbon footprint through big and small measures. Not only our clothes, but also other choices we make can have a big impact: our diet, our mobility, the energy we use.
It is choices like these that we make as consumers that not only benefit the planet, but also contribute to our personal well-being and the richness of life.
We see the world and this beautiful planet we call home as a place of opportunity – to grow as a species, but also to give back to Mother Earth. This way of thinking becomes a mantra for us, manifesting the change we want to see in the world.
Yesterday’s fiction becomes today’s reality, and today’s vision is tomorrow’s driving force.
Graphic prints and placement prints
-A capsule of the FW23 collection focuses on graphic prints for t-shirts and sweatshirts – particularly important for menswear.
– Artworks are translated into a modern, graphic language, both through digital prints and embroidery – pixelated illustrations are used as a reference to innovate to save our planet.
All-over prints and pattern work
-Color block, stripe and pattern work on jersey, sweat and knitwear is increasing.
-All-over prints, thermal prints and a new type of check
Light layered looks and sustainable fabrics
Our collection offers pieces suitable for the end of summer through to the colder months. Pieces that can be worn over or under to adapt to the drastic changes in climate and that have a lifespan that lasts not only through the different seasons but also over several years.
The ecological and recycled fibers, with their tactile structures and textures, are also beneficial from a sustainability point of view, as they are biodegradable, further reducing the amount of synthetic polymers used.
Ecological and recycled fibers in tactile structures and textures are also beneficial from a sustainability point of view, as they are biodegradable and further reduce the amount of synthetic polymers used.
denim: Recycled fibers are used in 80% of the models – last year it was 40%.
knitwear: Since last year, the use of polyamides has been reduced from 41% to 11%. 58% of all knitwear styles are vegan.
True Better Premium Capsules
Small, premium capsules of the best in the knitwear, outerwear, sweatshirts and denim categories to drive press, brand loyalty and attract new customers.
The beautiful future
Protecting what we have – in our daily lives it is easy to forget what our planet has to offer and what is worth fighting for. For our Fall/Winter 2023 Lookbook, we sought inspiration in futuristic places and staged the collection against utopian backgrounds. The landscapes are based on the natural wonders – one of them also shows a dystopia, as a deterrent.