With Klättermusen, Arket is adding a fashion label to its range for the first time.
In addition to clothing from its own brand, Arket also offers external accessory and lifestyle brands in its concept store-inspired shops. Klättermusen is the first ready-to-wear label to complement the in-house collection.
In addition to clothing, accessories from the Swedish outerwear label will also be available, the fashion chain of the Swedish H&M group announced on Tuesday.
Klättermusen has been manufacturing clothing and equipment for mountaineering since it was founded in 1975. The company strives for “the optimal balance between performance and sustainability” – the items are characterized by a functional, Scandinavian design language.
“Technical gear is part of our design library, so adding Klättermusen to our range is a natural choice,” says Karl Johan Bogefors, Brand & Communications Director at Arket.
Items with drawstrings, reflective elements and bright color palettes were chosen for the launch of Klättermusen at Arket. The Klättermusen products will be available from April in the Arket online shop, as well as in stores in Amsterdam, Copenhagen, Gothenburg, London and Stockholm.
