Arjen Lubach lets himself be canceled as a kind of TV god at the start of each broadcast-he is only too happy to come under a very loud applause-but how does that actually be? “A disappointment.”
Friend and foe agree that Arjen Lubach has much less influence on the public debate since he moved from NPO 1 to the commercial RTL 4. People talk much less often about his items and the viewing figures have also gone down considerably. Even now one of his films has gone viral worldwide.
Disappointing
A satirical item that Arjen made just before the weekend about Disney after removing Jimmy Kimmel’s tube has been viewed tens of millions of times worldwide. But with RTL 4 they have nothing to do with that, according to the linear figures of TV authority Tina Nijkamp.
Arjens’s first broadcast After going viral, last night, a cautious 543 thousand viewers appealed. “I found that a bit disappointing after that hype of him around that Disney video, but yes, he also had an artist at the end of the broadcast. And we know: with all artists and guests who invites Lubach, we see a slide.”
‘Very worrying’
Tina continues in her podcast Tina’s TV UPDATE That Arjen is not exactly a dream lead-in for the next RTL Tonight. “It was the turn afterwards and they had even lower than last week on Monday and that is very worrying though. 279 thousand viewers but that was very low last week with 286 thousand viewers.”
She continues: “Again there was no advertising block, this of course to ensure that the viewer does not run away, but if you only have 279 thousand viewers, that is very little.”
And then the commercial market share? “That is also under RTL 4 level.”
YouTube
The Disney video of Arjen: