Arena has appointed Oliver Pfaff as the new sales manager for Germany and Austria, the Italian swimwear label announced at the end of February. Oliver Pfaff comes from the eyewear manufacturer Marcolin. His experience is primarily in sales and marketing for well-known consumer goods brands such as Diageo, Danone and Strock.
“I am very excited to join Arena and can’t wait to work with the talented sales team. The Arena brand is already very strong in Germany and I appreciate working in a culture that is constantly improving its products and processes,” says Pfaff.
Arena plans to continue growing in the European market in 2022. Pfaff aims to increase core business market share by strengthening retail channels and expanding digital channels, according to Luca Belogi, Arena’s senior operations manager.
