Is it the fault of the packaging designer or are we being tricked, asks Iltalehti’s food editor Eeva Paljakka.
These foods have the honor of bringing ambivalence to our minds.
It’s not easy for graphic designers designing food packaging. Or they just have it easy.
Turning images and words into ambivalence seems to be a built-in feature in us.
Help Armias, if in the right context you mention pepper, pie, eggplant, peach (here only words related to food), there will be peals of laughter here and there.
Sometimes the same type of damage occurs in the food industry. You remember Urjala Makeistukku’s Anustaps last spring. Commercial Director Timo Tuominen told Iltalehti in May that the humorous job title was accidentally printed on ready-made candy bags in Sweden.
Just real Urjala Makeistuk’s Pineapple Anustaps.
In the story, Tuominen continues: “For a while, we thought about what to do with these, whether we could put them on sale, but then we thought that we could. As brothers, we are such that we don’t mind if we are laughed at.”
In the spring, the bitter-flavored Pineapple Anustaps had become wildly popular in the online store. Tuominen said out loud what many people are thinking: “Finns are crazy enough.”
We don’t miss the opportunity to laugh at ambivalence.
The latest packaging mocha, which you can conjure up a harsh image in your mind, is Panda’s chocolate bag.
Panda does good chocolate makes many people see something that anustaps already led us to.
Now social media is laughing at this package.
Sometimes you need a very trained eye to create harsh images, but don’t believe it: If you know how to look correctly, you will see nothing but harsh images around you.
Orkla’s social media person, who owns Panda, stated the same in the Twitter thread: “Everyone sees what they want in the Panda does good bag.” We see a Panda holding a heart in it.”
One way or another, at least Panda is being talked about.
Is it really the case that these harmless “mistakes” are a cunning ploy by marketing people? We fall into this same plot every single time.
Graphic designers seem to have an easy job. The product gets visibility, as long as the packaging design keeps the appropriate perversion in mind.
Are we being scammed? If so, the damage is not very big. One northern nation was made to laugh.