THECommit to protect, promote and financially support the artistic activity is the aim of every self-respecting patron. Even if, when stylists and Maisons come into play, a good dose of style also underlies the difficult task. The one infused by the protectors of our time, by Bottega Veneta for the Architecture Biennale 2023 to Giorgio Armanifrom Saint Laurent to Louis Vuittonin the cultural sponsorship of the most prominent art exhibitions of 2023, in Italy and around the world.
The trend of the moment features brands and designers who are at the forefront of highlighting personalities and works of the highest value and profile, often linked to the fashion world only in a collateral way: it is the artists who take the field, thanks to take care of them And “branded” contributions. A way for brands to keep the culture bar high, and capture slices of a niche market – the one that still goes to art exhibitions. Who are the fashion patrons who are distinguishing themselves in this sense?
Architecture Biennale 2023, signed by Bottega Veneta
The Artistic Revolution of Matthieu Blazy from Bottega Veneta since his debut as creative director he has continued not only on the catwalk – just think of the works by Umberto Boccioni on the Autumn-Winter 2023/2024 catwalk – but also in the surrounding area. The fashion house claims as a sponsor indeed Space. Everyone belongs to everyone elseThe Italian Pavilion of the 18th International Architecture Exhibition – La Biennale di Veneziacurated by Fosbury Architecture.
Matthieu Blazy and the protagonists of the Italian Pavilion, designed by Bottega Veneta (Photo: Bottega Veneta).
An economic and cultural support, reflected in the Public Program entitled new world: five moments to reflect on the crucial themes of architecture today at the Teatrino Grassi in Venice, between 20 May and 26 November 2023. «Supporting the Italian pavilion and its Public Program is an honor. The global vision of Venice offers an incredible platform to navigate ideas and creativity», declares the designer.
The Square in Sao Paulo
And it’s not the only project that the brand sponsors: the series continues in these days The Square, which lands in São Paulo. The cultural exchange this time, after Dubai and Tokyo, lands in Brazil on the tenth anniversary of the brand in the area with an exceptional artistic program at the Casa de Vidro Of Lina Bo Bardia landmark of Brazilian modernism.
The Casa de Vidro, a reference point of Brazilian modernism, location of the latest artistic initiative The Square by Bottega Veneta (Photo: Bottega Veneta).
for eleven days, until June 3, 2023artists and works of art from all over the country pay homage to the figure of the Italian-born creative, exploring her influence on Brazilian culture.
The series brings together artists, guests and the public in immersive and site-specific events: the aim is to generate curiosity and dialogue promoting craftsmanship, creativity and self-expressionor rather the creed of the Maison.
Saint Laurent explodes with Cai Guo-Qiang
It opens on June 29th Ramble in the Cosmos – From Primeval Fireball Onwardthe artist’s exhibition at The National Art Center in Tokyo Cai Guo Qiang, better known as CAI. His drawings made with gunpowder, likewise with his works – fireworks, have ended up all over the world, from the Metropolitan Museum of Art (2006) to the Guggenheim in New York (2008). Its best-known “explosive” event, Sky Ladderwas made in 2015 in his hometown Quanzhou, celebrated with a documentary distributed worldwide by Netflix in 2016.
One of the works of “Ramble in the Cosmos – From Primeval Fireball Onward”, the exhibition at The National Art Center in Tokyo by the artist Cai Guo-Qiang promoted by Saint Laurent (Photo: Saint Laurent).
And now it has landed in the cultural heart of the Japanese capital thanks to Saint Laurent And Anthony Vaccarello: in Tokyo, waiting for the guests, a specially created fireworks display and over 50 works by the Chinese artist. Thus, the Maison continues its commitment to supporting excellence in the arts – it recently starred at the Cannes Film Festival 2023 with the film production company Saint Laurent production.
One of the works of “Ramble in the Cosmos – From Primeval Fireball Onward”, the exhibition at The National Art Center in Tokyo by the artist Cai Guo-Qiang promoted by Saint Laurent (Photo: Saint Laurent).
Giorgio Armani for the Scala Theater Museum
Among the long-term patrons, he counts himself Giorgio Armani. If there is time until August 23 to go and visit the exhibition of art photographs by Guy Bourdin atArmani|Silos of Milan, meanwhile the stylist prepares a new contribution: it will in fact be among the protagonists of the exhibition that the Theater Museum at La Scala will dedicate from November 2023 to Maria Callas.
A tribute to the singer on the centenary of her birth, in which King George wanted to participate with cultural and artistic aid, precisely to celebrate the commitment and work of the legendary Greek-American soprano.
Louis Vuitton, the Foundation for Basquiat and Warhol
Among the most active houses in the art and fashion exhibition segment, Louis Vuitton. Which in 2023 restarts from the success of 2018 Jean-Michel Basquiat and continues to tell the work of the great creative until 28 August 2023shedding light, this time, on his collaboration with Andy Warhol. The chosen place is the Fondation Louis Vuitton on the outskirts of Paris, e the combination couldn’t be cooler: between 1984 and 1985, Jean-Michel Basquiat (1960-1988) and Andy Warhol (1928-1987) created around 160 paintings a quatre mains. In spring 2023, at the Fondation Louis Vuitton, Basquiat x Warhol. Painting 4 Hands is the most important exhibition ever devoted to this body of work.
One of the works exhibited at the Fondation Louis Vuitton as part of the exhibition “Basquiat x Warhol. Painting 4 Hands” (Photo: Louis Vuitton).
Curated by Dieter Buchhart and Anna Karina Hofbauer, in collaboration with Olivier Michelon, it brings together over three hundred paintings and documents, including eighty canvases signed jointly by the two artists, as well as single works and period photographs. «Andy would start a painting and put something very recognizable on it, or a product logo, and I would deface it. Then I tried to convince him to work on it a little more, I tried to get him to do at least two things», Basquiat said.
«First I drew and then I painted like Jean-Michel. I think the paintings we do together are better when you can’t tell who did what parts,” Warhol observed. The exhibition, created by LVMH, celebrates this very artist “push and pull“. A dialogue of styles and shapes, which brings together two disruptive creative forces. Just like art and fashion…
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