The coming Spring/Summer 2024 season will be all about seduction and a festival of colours. Femininity is expressed in delicate shapes, strong colors and soft materials.
In addition to regaining femininity, the coming summer will also be a sporty season. With new shades of blue, green and pink in combination, the new color palette offers the ideal basis for elegant models or sporty versions.
Overall, after a rather turbulent period, serenity and balance are returning, both from a fashion and social point of view. Nothing follows a fashion dictate, much more the feeling “Nothing has to – everything can” steers through the season.
Bright colors and natural tones
The color range of the new ara shoes collection could hardly be more varied: cool blue, grass and pink on the one hand. In contrast, there are muted natural tones reminiscent of warm floors, the beach and nature, such as thyme, sand and shell. Selected pastels such as peach, vanilla, cream and aqua complete the variety of colours. The color palette is supplemented with noble metallics such as platinum gold and silver. Timeless cognac is also used: all-over or as an accent and refines every look. ara reserves the right to use Black and Night (dark blue) for gallantry.
Pastel shades such as peach, vanilla, cream and aqua accentuate white sneakers. This can be the lace in aqua or the vamp and tongue in cream. Looks stylish and, above all, summery fresh. The sandals look even lighter due to the minimal color and invite you to go for a walk on the beach.
fashion and comfort
The summers are getting hotter and longer. ara Shoes has therefore decided to increase the proportion of sandals, sandals and mules in order to be able to serve the great demand from retailers and end consumers.
These include sporty variants with a removable and washable footbed in a high-quality suede look, with the wedge sole being tone-on-tone and thus underlining the new quality. The look is rounded off with cool acrylic buckles that match the color of the upper. Sandals are equipped with block heels, some with ankle straps, which charmingly stage legs and feet and conjure up a beautiful foot décolleté. Small embellishments such as romantic bows make the look particularly feminine. If you like it sportier, you can choose variants with white EVA bottoms.
Slippers and moccasins
Slippers and moccasins are now among the bestsellers every summer. And in the coming year, too, these types of shoes will make a name for themselves. Completely dyed in a boat shoe look or accentuated with a decorative buckle in silver or gold – depending on the color of the upper material – or decorated with a golden bridle and sporty EVA sole as a loafer for a casual look. The braided moccasin in summery red or classic dark blue is particularly elegant and soft.
heels
Kitten heels are new at ara and are a real eye-catcher. Glove-soft velor leather really clings to the foot. Perfect and extremely elegant with a trouser suit or particularly cool with jeans and a shirt.
sneakers
Sneakers are as much a part of ara Shoes as comfort and fashion. Platinum gold or silver with accents in grass, pink and cool blue are used here. White smooth leather variants surprise with colored decorative elements and an exciting material mix with suede, which makes the sneaker special.
ballet flats
Ballerinas are among the favorite pieces of the coming summer and complement the ara Shoes’ gallantry. With this type of shoe it can be a little more. More comfort – thanks to G and H widths – on the one hand and more decoration on the other. This is about attention to detail. The jewelry loop gets an acrylic buckle and thus attracts attention. Any color is allowed. The customer chooses black for skilful understatement and pink for a special appearance. Of course, the ballerinas are also available in the new ara shades from grass to cool blue.