A phygital runway show held during London Fashion Week ushered in a new era of digital fashion for the event.
Talent development program On/Off teamed up with Brand New Vision (BNV) for the mixed reality show, inviting a range of designers to showcase their collections of digital wearables.
Upon entering the Swiss Church Studios in London’s Covent Garden, visitors could experience a real-time virtual fashion show, with models walking alongside their avatars on an interactive catwalk.
Participating designers included Taskin Geok, Oscar Keen and Valaclava, who each presented three garments available as non-fungible tokens (NFTs).
The digital assets were offered for sale by BNV at the event and will continue to be available for a limited time in the form of a “Mystery Box”.
“We are already the product of a mixed reality: online and offline identities are inseparable, but the fashion industry has not made great efforts to invent radical new concepts that reflect this,” Geok said in a statement. So the revolutionary quality of this exhibition is that it proposes a truly contemporary proposition: fashion that simultaneously reflects life in digital and physical reality.”
This translated post previously appeared on FashionUnited.uk.