From September 2022, Sony Music will train new so-called “Artists and Repertoire” managers in the second A&R Academy. This vocational training is aimed at people who have a sense of musical talent and love to look for promising artists or bands.
The A&R Academy lasts twelve months and is paid. It is said to be an exclusive initiative aimed at finding, developing and nurturing future A&R talent. The training program is intended to prepare the participants for their work as A&R managers in the music industry. A later permanent position is planned, it is said.
Passion and motivation have the highest priority
This year, starting in September 2022, four traineeships are available for the program, including one at Sony Music Switzerland. The main focus is on (German) rap. The other three traineeships take place in Berlin. These are divided into the genres rock, metal, rap, German pop and Schlager.
Until June 15, interested parties can submit their application in the form of an anonymous video or another anonymous asset https://www.sonymusic.de/a-and-r-academy Submit. During the application process, interest and your own drive should be the focus. Therefore, conventional recruiting methods are avoided. Accordingly, previous qualifications such as university degrees should not be necessary.
Who will sign the next Casper?
In this way, the contenders for the position of A&R could in future ensure that the next chart topper signs with Sony. Artists signed to Sony Music today include Travis Scott, Adele, Mark Ronson, P! nk and Bob Dylan. In the German-speaking area, Namika, Capital Bra, Casper, Clueso and Tim Bendzko, among others, are represented.
Sony Music emerged from the American Record Corporation (ARC), which was formed in 1929 through the merger of several record companies. Alongside Universal Music Group and Warner Music Group, it is currently one of the three largest music labels in the world. Sony Music’s sub-labels also include Columbia, Epic, CBS, Four Music, Sony Classical, Deutsche Harmonia Mundi, Arista Records and RCA.