According to Apple, the decision to deliver iPhones without a power supply has environmental reasons. That may be the case, but the group also saves a lot of money!
In October 2020, when the iPhone 12 series was presented, Apple announced that neither the wired earpods nor the 5-watt power adapter would be included in the scope of delivery. The innovation caused an uproar and a lot of trouble for smartphone buyers. The company was accused of greed. However, Apple did not name the profit as the official reason, but environmental protection. According to this, almost everyone already has a power supply unit at home.
Apple’s profit increases by 6 billion euros
Nevertheless, Apple was able to benefit properly by omitting the accessories in the scope of delivery. According to the market researchers from “CSS Insights”, Apple has saved a total of 6 billion euros since October 2020 through the changeover. Not only the flagship models iPhone 12/13 (Pro), but also the Mini and SE no longer come with headphones and the power supply unit. In addition, Apple’s pricing policy has not changed despite the discontinuation. New iPhones were and will continue to be slightly more expensive than their predecessors. But the savings don’t just come from Apple saving on hardware.
Savings also on packaging and transport
In addition to the lower hardware costs, falling expenses for packaging and transport are also important. The iPhone boxes are now smaller. That means less cardboard and above all more iPhones per pallet. Logically, in the transport trade you pay by volume. Say per pallet or, on a larger scale, per shipping container. With around 190 million iPhones sold since October 2020, the costs have fallen immensely.
In addition, there are sales that you may not have on the screen at first. Because not everyone already has a power adapter or headphones, as Apple claims. Apple has sold an estimated additional accessories worth around 270 million euros since the changeover.
Also interesting: Lost AirPods make Apple a fortune every year
Conclusion: win-win situation for Apple
In the end, Apple makes high profits and does something for its own environmental balance. The loss in connection with Apple’s balance sheet growth may cause displeasure among customers. However, one should not forget that the economical use of resources affects us all.