It’s Apple’s “Next Big Thing” – the new mixed reality headset “Vision Pro”. But months before the start, problems with the production of the device are becoming apparent.
Apple itself does not refer to the new product as VR glasses like other companies, but as a “spatial computer”. What is meant by this is a computer that can merge virtual and physical space. However, this requires enormous computing power and a highly complex design. Apple’s partners are struggling to implement these requirements in large-scale production of the Vision Pro.
Production of the Vision Pro more than halved
According to a newspaper report, Apple is cutting production targets for the new mixed reality headset due to technical problems. Chinese contract manufacturer Luxhare is expected to assemble fewer than 400,000 units of the Vision Pro in 2024, the Financial Times wrote in its Monday edition, citing insiders familiar with the production. Originally, Apple aimed internally for a sales target of one million copies within the first twelve months after the market launch.
The paper cited the complexity of the product as the reason for the forecast reduction. This makes mass production difficult. The main problems were the high error rates for the micro-LEDs for the headset screens. For this reason, the launch of a cheaper entry-level version will also be delayed.
All information about the Vision Pro can be found here: Apple’s mixed reality headset Vision Pro in review
New headset launches in 2024
Apple had the long-awaited Vision Pro introduced a few weeks ago. The headset is used, among other things, to immerse yourself in virtual worlds. In addition, apps or objects can be projected into the surrounding space. Control is exclusively via eye movements, hands and voice. Starting at $3499, the device will be available exclusively in the US in early 2024, with other countries to follow.
TECHBOOK means
“It is clear that Apple wants to establish the Vision Pro as the next mainstay and potential successor to the smartphone. However, like many other first-generation products, the Vision Pro suffers from manufacturing issues. Highly complex components such as curved circuit boards, high-resolution displays and expensive components such as carbon fibers make production difficult and expensive. Even if the original target of one million units cannot be reached, there will be little impact on availability. The first generation Vision Pro is only intended for VR/AR enthusiasts and companies, which is why the high price is justified. Apple has yet to learn from its manufacturing experience and the way the headset is ultimately used in the first place. The company can then use this knowledge to develop other, more affordable Vision Pro products.” Adrian Mühlroth, editor
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With material from Reuters