The event can be followed on the internet via a video stream. Apple always announces at the last minute which new products will be shown to the outside world at the event. Models of the iPhone 15 series are expected to be launched then, with all kinds of new technical gadgets and other changes.
Smartphones
The iPhone is Apple’s most important product, but smartphone sales are under pressure due to high inflation. As a result, people are more careful about spending money. The presale of new iPhones usually starts after the event.