French lifestyle brand APC is venturing out with the launch of its first skincare range "Self Care" into the beauty sector. The collection includes six products, all of which contain orange blossom as a key ingredient, a botanical element revered since ancient times in both perfumery and culinary arts.
Reflecting APC’s commitment to its creative heritage, the skincare range is made entirely in France and features a minimalist design and a formulation composed of at least 98 percent natural ingredients.
The decision to develop the skincare range around orange blossom is a nod to APC’s heritage, combining tradition with innovation. The brand emphasizes the delicate balance required in both fashion and cosmetics, claiming that the six products represent an optimal marriage of effectiveness and simplicity.
Jean Touitou, the founder, explains: “In both fashion and cosmetics, it is difficult to find the balance between too much and too little. This is a real task"said ‘APC’ founder Jean Touitou. “These six products are the best possible. They are designed to make you feel good, comfortable and have a nice day."
This translated and edited post previously appeared on FashionUnited.uk.