Tracking conversions or the impact of marketing campaigns is an essential task in most industries. However, this requires navigating between the different advertising agencies and platforms to obtain all of its data.
To simplify the process, Laurent Malka has developed AnyTrack. This tool connects the entire marketing ecosystem. It consolidates all of its website conversion data, whether organic, paid, or direct, and sends it to whatever marketing and analytics platform one uses.
Contextual targeting reconciles consumers with advertising
All its data connected
A simple e-mail is enough to access the AnyTrack interface. The first step is to create a space that will track all its data. Just name it and enter its website URL. Once done, the tool automatically generates a piece of code. This is what will collect the data. No development or coding knowledge is necessary: just copy and paste it into the header of your site. This makes the process much easier than having to manually install tracking codes all over your site.
The tool offers many integrations. Illustration: AnyTrack.
AnyTrack bridges applications and data sources. Illustration: AnyTrack.
You must then connect Google Analytics and Facebook Pixels. Google Ads, Bing, Taboola and Outbrain are also available. In this way, all the data from these platforms will be collected on AnyTrack. They can be connected to a wide range of integrations: Shopify, Amazon Associates, Calendly or WooCommerce. They are useful for knowing the purchasing path of its customers, monitoring its conversions, doing affiliate marketing, etc.
Every time someone visits our website, AnyTrack automatically records the user’s engagement when they click a Call-To-Action button, submit a form, or make a purchase… AnyTrack takes note of these actions and sends data on the different marketing platforms we use.
From the tool, it is possible to follow your marketing campaigns in the tab provided for this purpose. We obtain detailed metrics on the group of advertisements that has been set up, for example on Facebook’s advertising network. Nevertheless, one can also know the performance of its advertisements in detail in order to understand which ones work the most, and why.
At the same time, AnyTrack offers to follow the conversion rate of its landing pages in order to know if they need to be optimized, or if they are already efficient enough. It is possible to access its performance for the day, the last seven days, the last two weeks, the last month… In this way, we have the possibility of comparing its performance over different periods. You can then improve your advertising campaigns and marketing strategies based on the results.
Although the tool is accessible for free, it is better to opt for one of the paid versions to access more features and to be able to connect as many applications and platforms as you want.