The trade association group ANWR Schuh is starting the order round for the spring/summer season 2024 with a new trade fair format.
The two ANWR trade fairs ‘Order Summer No.1’ and ‘Order Summer No.2’ will also be open to trade visitors for the first time who do not belong to the group of companies, ANWR announced on Tuesday.
The entire specialist trade, regardless of the association, can also take part in the order events: “Not only shoe dealers: inside other cooperations, but also textile dealers who carry a shoe range” are welcome, says the message.
“By opening the trade fairs, the exchange and the network in and across the industry should be strengthened,” says Tobias Eichmeier, board member of the ANWR Group and managing director of ANWR Schuh.
Another innovation is the delimitation of the content of the trade fairs. The first event from August 1st to 3rd focuses on the product groups Outdoor & Sport, Children and ‘Mainstream’. Over the three days, 140 exhibitors and 230 brands will be represented at the Exhibition Center and Order Center Campus Mainhausen. According to the organizers, an event hall will also offer space for inspiration and networking at ‘Summer No.1’. Lectures and a round table round off the ordering programme: the topic will be sustainability for the shoe trade and industry developments in the product groups on display.
In September, ‘Summer No.2’ focuses on fashion, comfort and accessories. 150 exhibitors and 260 brands are expected from September 5th to 7th. In the event hall, the focus is on accessories.