Innovative app realizes optimal product presentation with images and attributes on schuhe.de
Over 130 dealers of the ANWR group of companies have already enriched numerous articles with tens of thousands of new article attributes and pictures using the Q-Scan app developed by ANWR Media. Products from the areas of shoes, accessories and textiles are thus displayed digitally more quickly and significantly expand the range of products on the online platform schuhe.de.
For six months now, the Q-Scan app has been available to all dealers of the ANWR group of companies to download free of charge from the Apple and Android app stores. It makes it possible to upload images and product data of the local product range to the schuhe.de e-commerce platform via smartphone. In this way, missing product images can be created without large photo equipment and important attributes of the item can be maintained. The intuitive usability of the app and detailed instructions make the entire upload process quick and easy.
“When we rolled out the app, we had certain ambitions, but we are overwhelmed by the current usage. We are very pleased that the app has been so well received and that tens of thousands of new attributes and images have already been generated. We didn’t expect such high numbers,” says Eike Höfer, product manager at schuhe.de.
Many advantages for local traders in e-commerce
The Q-Scan app has other advantages: well-maintained article attributes can e.g. B. Return quotas minimize and improve the search and filter function on schuhe.de or in the digital shop window. Since more useful product information is stored, the number of queries to customer service is reduced.
The app also integrates many niche products on schuhe.de and brings even more exclusivity and variety to the entire range. This allows retailers to stand out from the competition with their entire product range. And schuhe.de also strengthens the brand promise: to offer the largest online shoe selection with the best variety of brands on the German-speaking Internet.
ANWR Media promotes attribute maintenance within the Q-Scan App either through remuneration or through points for seller status.