LINDA. has been around for 20 years. With the magazine, app and online platform, LINDA. one of the most popular media brands in the Netherlands. In the context of this anniversary we created this LINDA.wiki. Everything you want to know about LINDA. and everything that has happened in the last 20 years.
What is LINDA.?
LINDA. was founded in September 2003. The magazine was developed by magazine maker Rozemarijn de Witte. She came up with a concept that was somewhere in the middle between traditional women’s magazines and special interest magazines around fashion and beauty. Linda de Mol was approached to give the magazine a name. There was never a celebrity magazine in the Netherlands before. LINDA. was launched as a monthly magazine and was later expanded with a news site, a video platform, various extensions, a festival, products and an online magazine with premium content. LINDA. is one of the largest women’s magazines in the Netherlands and Linda.nl one of the largest online magazines.
When is LINDA. set up?
The first LINDA. was published in September 2003. The magazine was published by Mood for Magazines, a publisher from Naarden. The launch of LINDA. was accompanied by a major marketing campaign and Linda de Mol herself also played an active role in the promotion of her magazine. The launch was a great success. The first edition sold out in no time and was reprinted. A year after its founding, in 2004, LINDA. elected ‘Magazine of the Year’ and received a Mercur for this.
Who is the publisher of LINDA.?
LINDA. was part of the Mood for Magazines publishing house at the time of its launch. Mood for Magazines was also founded in 2003 by Rozemarijn de Witte. In January 2008, she sold the vast majority of her shares to publishing group Sanoma. LINDA. was sold by Sanoma in March 2019 for more than 40 million euros to the current owner: Talpa Network. Talpa Network is owned by John de Mol, the brother of Linda de Mol.
What is the circulation of LINDA.?
LINDA. has a total distributed circulation of more than 157,000 copies (source NOM, period Q2 2022 to Q1 2023). This makes LINDA.magazine the largest women’s glossy in the Netherlands. The magazine’s circulation has been higher. In 2017 this was the highest at almost 233,500 copies. The range is also often taken into account. LINDA. reaches 2.5 million users per month with all its extensions (both in print and digital) (source: largest media brands in the Netherlands)
Who is the editor-in-chief of LINDA.?
Linda de Mol is the editor-in-chief of LINDA. She shares this function with others. Until 2006, Rozemarijn de Witte headed the editorial staff as a magazine editor.
From 2008, Jildou van der Bijl was editor-in-chief of LINDA. Van der Bijl was appointed creative director of LINDA in 2019. and Net5, until January 2023 when she left LINDA after 17 years. left.
Since the takeover of LINDA. by Talpa in 2019, Karin Swerink has been appointed general editor of LINDA.magazine. Deputy Editor-in-Chief is Ellen Litz and Rianne Meijer is Chief Editor. The late Els Rozenbroek also deserves a mention, who, as editor, set LINDA’s unique tone for many years. shaped.
Linda.nl also has its own editor-in-chief. Jossine Modderman was digital editor-in-chief until 2019. She won the Mercur for Editor-in-Chief of the Year in 2018. Irene de Bel was editor-in-chief of LINDA.nl between 2019 and 2022. Marije Knevel from 2022 to 2023 and now Lotte Bastiaansen is in charge of LINDA’s online platform as deputy editor-in-chief.
Karin Swerink works closely with Linda de Mol. Linda de Mol was almost always on the cover of the magazine, except for December 2018, when she gave up her place to (none other than) Michelle Obama. And not at a number of editions in 2022 when she had stopped her work. At the release of the 200th LINDA. In 2021, Karin Swerink already said: ‘Linda de Mol will not remain on the cover forever’.
What is LINDA.man?
The editorial staff of LINDA. has always had the ambition to also create a men’s magazine. Especially because reader surveys consistently showed that men were reading along. GULLIT. was the male version of LINDA. and was released in 2006. Ruud Gullit was the namesake and personality behind the title. Then it became MATTHIJS. released, with Matthijs van Nieuwkerk as the personality. The DINAND followed in 2008. with singer Dinand Woesthoff.
The first issue of was published in 2016 LINDA.man, the annual magazine for men. Editor-in-chief of LINDA.man was Iebele van der Meulen. Each edition still chose a well-known personality, now as guest editor-in-chief. Waldemar Torenstra was the first guest editor-in-chief of LINDA.man in 2016. In 2017 it was Johnny de Mol and in 2018 Beau van Erven Dorens was the last guest editor-in-chief of LINDA.man.
What is L’HOMO.?
L’HOMO. is a magazine founded in April 2009 by the makers of LINDA. The glossy initially focused on a target group of gay men. The editors chose Arie Boomsma as the model for the first issue. That caused a lot of controversy because Boomsma was known as a presenter for his Christian faith. He was fired from the EO following the cover. The cover photos with French kissing Jan Versteeg and Thijs Römer (both straight men) were also controversial. Since 2019, L’HOMO. will also focus on the entire LGBTQI+ community. L’HOMO. was issued once a year. The editor-in-chief of L’HOMO. was Iebele van der Meulen. In 2021 L’HOMO announced. to stop publishing the magazine for the time being because the number of readers had declined sharply in the previous years.
What is LINDA.meiden?
The first LINDA.meiden was published in July 2012. The core target group of LINDA.meiden is between 18 and 28 years old. LINDA.Meiden focuses on readers who feel at home with LINDA’s tone of voice and visual language, but who does not always recognize themselves in topics such as parenting or divorce. The idea arose from the demand of young readers. Yara Michels has been the editor-in-chief of LINDA.meiden since 2017, Michels ensured an increase in circulation at a time when young people are reading less and less. LINDA.meiden was named Cross Media Brand of the Year 2019 at the Cross Media Awards 2019.
Yeliz Çiçek started as editor-in-chief of LINDA on January 1, 2021. girls and switched to Vogue in 2022. Mandy Woelkens is the current editor-in-chief. LINDA.meiden is published 6 times a year and has a circulation of more than 45,000 copies (source: NOM, Q2 2023).
What is LINDA.Loves?
LINDA. has had even more extensions. LINDA. launched LINDA.wonen in 2007, a glossy about interior design and living trends. LINDA.mode was launched in 2009, this magazine was completely focused on fashion. Both extensions appeared twice a year. The last LINDA.mode and LINDA.wonen editions were created in the spring of 2019. At the end of 2019, the editors came up with a new concept: LINDA.loves. This special replaced LINDA.mode and LINDA.wonen. The glossy is a lifestyle guide from the makers of LINDA. Packed with people, fashion, stuff, addresses, tips, tricks and tables. LINDA.loves is also about having, keeping, doing and getting rid of. Produced under the editorship of Linda de Mol and Karin Swerink.
What is LINDA.nl?
LINDA’s digital platform. was launched in September 2013 as LINDAnieuws.nl. It is an online environment where the older digital platforms LINDA.nieuws and LINDA.tv come together. Since then LINDA.nl has grown into a large digital platform for your daily dose of news, lifestyle & personal stories. Where you can find and read everything that is interesting and important for women. LINDA.nl has a unique reach of 1.6 million and an average of almost 5 million users per month. In August 2023 (behind the scenes) LINDA. further expanded digitally. Digital premium content is currently available to subscribers, which will be gradually expanded to digital subscriptions.
LINDA. As a media brand, has always been at the forefront of digital development, with the establishment of LINDA.nieuws, the first news site in the Netherlands specifically aimed at women. Linda.nieuws reported online messages in a combination of hard news and celebrity gossip (‘From Syria to Sylvie’). LINDA was published in 2012. on Instagram. In 2015, LINDA.tv was launched. This was an app and a website on which users could watch videos, made by the LINDA. editorial staff and supplemented with curated video material, including vlogs and TV series.
LINDA’s digital activities. can of course also be found on social media. The brand has more than 1.4 million followers across various channels. LINDA. also makes podcasts and video series/documentaries, such as Linda’s Cancer Story. A vlog by Linda Hakeboom who was diagnosed with breast cancer and recorded this entire journey. The series received a Televizier Star for Best Online Video Series in 2021.
What does LINDA bring. anything else on the market?
The makers of LINDA. don’t sit still. They also make custom magazines for other brands, such as for HEMA (the 3rd time this fall) and a fashion magazine for Bol.com. Always in the recognizable look & feel of LINDA. LINDA. also has its own products on the market. As part of LINDA.loves, a collection of home accessories was launched in March 2021, which was sold exclusively at Albert Heijn. There are also ssex toys for sale via the LINDA.nl shop. LINDA. launched its own specialty beer together with Grolsch in April 2023, which was for sale in a limited edition. This specialty beer (blonde!) was a fun promotion to celebrate the 20th anniversary.
How did LINDA come. in the news?
LINDA. is successful and popular and the following applies: tall trees catch a lot of wind. The brand is regularly in the spotlight and receives attention in the media. It is impossible to be exhaustive in the list of public commotion and the occasional riot. So here are some examples:
- LINDA. was in the news in 2010 because of a special recruitment campaign. New subscribers When taking out a subscription, they could choose from a free bag or a night with a gigolo. This action even led to parliamentary questions, discussing whether the action was an incitement to prostitution.
- In February 2017, Linda de Mol writes in her foreword that it is possible to lose some kilos after a low winter. LINDA.lijnt is launched and 77,000 women do with Linda.
- Linda de Mol will appear on the cover of the theme issue about body positivity in the summer of 2020 in a bikini. She gets a lot of reaction and attention in the press. Among the responses is also the question whether her photo has been edited? Appears on Linda.nl a statement in which De Mol thanks everyone for the positive reactions and emphasizes that there was no photoshopping.