Berlin, the lingerie specialist ANITA from Brannenburg in Upper Bavaria is launching high-quality lingerie and swimwear for women of all shapes and sizes. Family-owned for over 135 years, the company, now in its fourth generation, has an extensive range of beachwear, lingerie, sports and nursing bras as well as special bras and breast prostheses. The focus at ANITA and the design-strong second brand ROSA FAIA is on functionality, comfort and fit, especially for larger cups and underbust sizes.
Founded in Dresden in 1886, the traditional company is now headquartered in Brannenburg and is managed in the fourth generation by Georg Weber-Unger and his two sons Georg and Johannes. The five product lines ROSA FAIA, Anita since 1886, Anita care, Anita maternity and Anita active serve a wide variety of target groups, but all convince with their high quality.
With great attention to detail, ROSA FAIA creates modern underwear and swimwear up to larger cup sizes that provide comfortable support and fit perfectly. With its decades of expertise, the brand creates a perfect symbiosis of design and great wearing comfort. Anita since 1886 offers lingerie and beachwear with simple, elegant designs and classic, feminine cuts up to larger sizes. Expectant and breastfeeding mothers are optimally supported during pregnancy, breastfeeding and postnatal recovery with lingerie and special products from the Anita maternity line. The products of the sporty line Anita active are stylish, highly functional and comfortable, the sports bras offer maximum support and an excellent fit from cup AA-K. High-quality materials specially developed for ANITA provide perfect support, are breathable and moisture-regulating. The lingerie and beachwear from Anita care are perfectly tailored to the special needs of women who have undergone breast surgery after breast cancer.
“Our goal in product development is to offer our customers products with added value. We develop solutions for the different life situations of a woman – everyday life, special occasions, sport, motherhood but also the very special situation after breast surgery due to breast cancer. Clemens Friemel, Head of Marketing and Sales, Member of the Executive Board.
When it comes to product development, ANITA’s focus is not on short-lived fashion trends, but rather on high-quality products that will accompany customers over a long period of time. These convince particularly through innovative materials paired with aesthetic timeless design. Product development and design take place at the company’s headquarters in Brannenburg, while most of the manufacturing takes place at the company’s own five production sites in Germany, Austria, Portugal, the Czech Republic and Asia. Particular importance is attached to good working conditions and fair wages. All Anita production facilities work according to the highest European quality standards – worldwide, also in Thailand and Myanmar.
The starting price of the ANITA and ROSA FAIA collections is EUR 14.95 for panties and ranges from EUR 69.95 for underwired bras to EUR 129.95 for the exclusive sports tights.
Available online at www.anita.com and in numerous retail stores worldwide.