Data analysis is at the heart of marketing professions. It allows you to know the results of a campaign and to improve the actions implemented. To do this, you should regularly read Excel tables or Google Sheets. Faced with the large amount of information they contain, reading and analyzing them sometimes takes a lot of time. However, there are tools that make it easier to understand changes and trends in your data, such as Ananias.
Simplify data visualization
Anania allows you to transform a complex document into an understandable graphic in just a few clicks. First, you need to import your data from a CSV or Excel. The tool also supports MySQL, PostgreSQL and MongoDB queries. Several integrations are available, such as Pendo or Salesforce.
Thanks to AI, this tool allows you to create neat social media posts
To start exploring your data, all you have to do is ask a question in English, as you would ask a data analyst. In the search bar, you can for example ask “What is the conversion rate of my site on mobile and desktop this week”. It is possible to analyze figures, dates or texts. Thanks to an artificial intelligence (AI), Anania offers a visual representation of the results in a few seconds. Besides as a graphic, they can appear as simple text, a number or a table.
It is therefore worth saying that the tool saves a considerable amount of time in data analysis. Marketing teams can easily analyze user segments and KPIs to understand the effectiveness of their campaigns. On the financial side, Anania is useful for quickly measuring a return on investment or Monthly Recurring Revenue (MRR), that is to say the income from recurring customers.
For the moment, Anania is only available in beta version. The creators plan to add additional features. In particular, they are working on the possibility of exporting insights. They also plan to improve their analytics tool so that it can be used by e-commerce platforms. Eventually, the latter will be able to obtain positive and negative opinions from their customers in a few moments. For this, users will be able to use voice control, which is currently under development.