In electoral campaigns there are obvious aspects and others that occur without hardly anyone noticing, but both are equally important. The recent face-to-face debate between Pedro Sanchez and Alberto Núñez Feijóo is a clear example of an obvious event. Although almost a week has passed, it continues to occupy space in the media and hours of discussion. This is quite common, since among the scheduled events, debates are the most relevant in an electoral campaign, much more than rallies and interviews. However, parallel to these visible events, something subtle but equally relevant is also happening: the salience of the topics. That is, the degree to which the issues are perceived as important by voters during electoral campaigns. This plays a crucial role in influencing the voter mobilizationthe clarification of the positions of the parties and in the formation of the electoral choice.
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