The determination of the administrations so that an event such as the Sailing America’s Cup last in Barcelona and the rest of Catalonia When the event has passed, it has various initiatives underway. The last one is from Barcelona Tourismwhich this Monday announced the creating a theme card related to the sea and the activities that can be carried out around sailing and nautical activities to disseminate this area. Is called Barcelona Card Sea.
The aim is for this card to help spread these practices, encourage them, create vocations and bring the sea closer to citizens. This is what is known as legacy. For a price of 85 eurosup to 14 activities can be carried out within a period of seven days, the organization has reported, which can achieve savings of up to 50%.
Visits to monuments
With it you can make a tour through history of Barcelona, such as Santa Maria del Mar, the Columbus monument and the Llotja de Mar or visiting newly created spaces such as the America’s Cup Experience. They also offer nautical activities in kayak, catamaran outings, practicing yoga in paddle surfing, visiting the fishermen’s brotherhood from Barceloneta or spend the day in Blanes (Selva).
Turisme’s desire is to bring the sea closer to citizens, because it has come to the conclusion that, despite the fact that the Catalan capital has 4.8 kilometers distributed over 10 beaches and 16.7 kilometers of coastline, its fleet of sailing boats is not very representative of the total number of motor boats. According to a report from the National Association of Nautical CompaniesCatalonia registered 1,151 boat registrations in 2022. By type of boat, the most used are jet skis, motor boats, folding inflatables, semi-rigid inflatables and sailing.
Blue economy boost
One of the objectives of Barcelona for the celebration of the Copa América, they have remembered since Barcelona Tourismis boost the blue economy which currently occupies 16,186 jobs (2.2% of the city’s occupancy) and represents a business volume of 3,938 million euros (3.9% of the city’s turnover). In Catalonia there are 1,175 companies related to the nautical sector, of which almost 70% are located in the Barcelona district.
Regarding the practice of sports in the city, according to the Sports Habits Survey According to the Barcelona City Council, the sports most practiced by Barcelona residents are walking and swimming, occupying first and second place respectively, followed by running and gym. The candle occupies one of the last positions in this ranking of sports practices while skiing, which requires movement, appears among the top 15 positions.
With these data, water sports and the hobby of sailing are one of the objectives implicit in the legacy of an event like the Copa América de Vela. Therefore, we will take advantage of the most important and oldest regatta of the world to reconnect society with the sea with actions to disseminate sport to promote and consolidate Barcelona and Catalonia as a leading country in blue economy and as a reference destination for maritime competitions.
More offer in the city
It’s about a new pass that is added to the entire offer of Turisme de Barcelona for different audiences and thematic segments. Of all the card offerings that Turisme de Barcelona has put on the market, the most successful is the “Barcelona Card”, which was launched in 1997 to boost the city’s cultural offering, including up to 27 free museums.
In the last two years, new products have been published such as card Family, Modernist and Science to promote new audiences.