Premium memberships have now long been part of the standard offering of large shipping and online companies. For a monthly or annual fee, customers are offered numerous extra services and benefits. But are such premium accounts really worth it?
Use of advantages and services in the foreground
It is obvious that a premium membership can only be worthwhile if the services and advantages offered are actually used. For example, if you only order from Amazon in rare cases and are not interested in other services such as the streaming service, your need for an Amazon Prime membership is likely to be rather limited. However, anyone who orders Prime products frequently and at short intervals and also describes themselves as a fan of films and series can certainly benefit from free delivery and the streaming offer and save a few euros through a Prime membership. This means: Before taking out a premium membership such as Amazon Prime, eBay Plus or Zalando Plus, the range of services on offer should be subjected to a thorough examination.
What a critical review can look like
As already mentioned at the beginning, the considerations must always be considered on a case-by-case basis and are therefore individual. Therefore, to conduct a thorough and critical review, consumers should project the benefits offered onto their individual situation. The following food for thought from the “mein-deal.com” platform can help:
Especially with mail order companies, consumers should keep in mind how often they generally place orders and whether this usually happens in the same shop. For people who, for example, only rarely order and also compare prices to find the best possible offer and therefore do not always order from the same favorite shop, serious arguments can arise here. You should also consider how often the advertised services and benefits are actually used and whether you would use them from other providers if they were not included. Among other things, consumers may ask themselves whether an Amazon Prime membership is really necessary in order to be able to stream additional films, series and music if they already have a Spotify and Netflix account. Of course, all of this should also be done taking into account the quoted price, which should not go beyond the budget.
Philipp Beißwanger / editorial team finanzen.net
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