Amazon is now working with the luxury resale platform Hardly Ever Worn It.
The US online retailer announced on Tuesday that it was collaborating with the British website for its luxury concept “Luxury Stores at Amazon”. The company now has its own storefront at Luxury Stores and offers curated second-hand luxury items on Amazon in Europe.
In addition to used women’s clothing and shoes, Amazon customers can also buy jewelry, watches and accessories from luxury brands. These are subjected to a careful pre-inspection process before being sold on the online platform to ensure the quality of the products, according to the companies.
By collaborating with Amazon, Hardly Ever Worn It, also known as ‘Hewi’, can be made available to a wider target group and “offers customers a new way of shopping that meets the ever-growing interest in used luxury items will,” it says in the statement.
That happened in June 2022 Luxury concept “Luxury Stores at Amazon” introduced in Europe. The offer has been available in the USA since 2020.
“We’re excited to expand our luxury offering this year with Hardly Ever Worn It and add even more of our customers’ favorite brands and styles to our inventory,” said Ruth Diaz, VP, Amazon Fashion Europe. “We’re continually working on it “To make the shopping experience more innovative and appeal to our diverse customers, and the introduction of second hand fashion allows us to do exactly that. At the same time, we create an opportunity to offer our customers access to affordable luxury.”
Hardly Ever Worn was founded in the UK in 2012 and is still headquartered there. The company now operates in over 40 countries worldwide.