Rsearch and selection for shopping that takes trends into account: Amazon Fashion presented the Influencer Edits of autumn winter 2023 2024. A special collection created in collaboration with four European content creators who want to provide styling ideas for the coming months, are not only updated to seasonal fashions, but easy to replicate thanks to the wide spectrum of brands and brands available on Amazon.com. With high-sounding names such as Levi’s, Pinko and Swarovski alternating with exclusive brands owned by the platform, such as Staples by The Drop and Amazon Essentials, the result is a varied proposal, designed for all styles, ages and budgets.
Under the careful and targeted advice of VP Amazon Fashion Europe Ruth Diaz and drawing from the selections of influencers, including the Italian Virginia Stablum, here the unmissable trends of FW 23/24 to buy on Amazon.
Ruth Diaz presents the Influencer Edits
When the offer is as broad as that of Amazon Fashion, having a seasonal guide on the top products not to be missed is not only functional but also strategic. Ruth Diaz, VP Amazon Fashion Europe, i.e. the one who deals with expanding the selection and improving the customer experience in the main European countries, explained to iODonna what it means and what it requires to create a increasingly collaborative and inclusive shopping proposal.
Influencer Edits FW 2023 2024
«At Amazon we have a great mission: dress the world. Every style, every size, every budget.» thus begins the story of a project that exploits digital acceleration for an increasingly personalized approach to shopping. From the function that helps the customer identify what their size is based on the brand selected to Try before Buy, which allows customers to try on an item and only then decide whether to purchase it. And not only on the consumer side, Ruth Diaz talks about how one of the objectives achieved that she is most proud of to date is «how brands react to the company’s work. Some of them told us how they are doing reaching millions of people cthey succeed much more than they thought, all without sacrificing their aesthetics. But rather, having the opportunity to express themselves in the way they wish, they send the messages that belong to them most.»
Amazon Fashion: a look by German influencer Gizem Emre
One of the most interesting aspects that emerged from the Influencer Edits FW 23/24 is the difference in styles and of proposals made by creators from Italy, Spain, Germany and England. Each is characterized by one personal and national style, which thus expands the popularity of even smaller and little-known brands outside the perimeter of their own state. “THE Italian customers stand out from other markets because, first of all, they are true fashion lovers. But above all because they learn technological changes very quickly. They try and use new features, such as virtual try on, more easily and quickly than in other sectors.
The confirmation of a functioning, smart system that is attentive to customer tastes comes immediately. Or rather, before even meeting Ruth Diaz in person. When she, busy between interviews, unlocks her smartphone, she accesses the Amazon app and scan a precious bracelet part of Virginia Stablum’s selection and buys it. In a few seconds, with ease, for a style at your fingertips.
Unmissable autumn winter 2023/24 trends to buy on Amazon
A mix between the great protagonists of the Autumn Winter 2023 204 catwalks and the more viral products on social media. The selections made by the influencers (easily accessible and consultable here) have all the seasonal must-haves, from the great classics to seasonal trends. From buy now and wear forever we find a classic camel-colored trench coat from The Drop, as well as a silk midi skirt and Selected Femme wool cardigan and a blazer with an oversized fit by BOSS.
A look from Nikkita Chadha’s selection
As for shoes, a pair of black ankle boots Vagabond they are forever, while the Asics Gel silver (from the Spanish list) or the Salomon (recommended by the British actress Nikkita Chadha) wink at the trends protagonists of TikTok. The knot bag JW PEI it captures attention thanks to its cascade of rhinestones, concealing the buyer and camouflaging itself excellently among luxury garments.
A classic tennis bracelet from Swarovski alternates easily with Ugg platforms and rectangular Prada glasses, becoming a practical example of the charm of Amazon Fashion. Where all trends and needs converge on a single platform, suggesting mix&match styling that elevate your wardrobe effortlessly.
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