The advertising subscription will initially be rolled out in the United States, the United Kingdom, Germany and Canada. France, Italy, Spain, Mexico and Australia will follow later in 2024.
A subscription without ads will cost $2.99 more per month in the United States (2.80 euros). How much will be added for users from other countries will be announced later. For subscriptions without advertising, there will be no change in the cost price.
Amazon says it will start with advertisements in order to continue investing in TV series and films on the platform and states that there will be fewer advertisements than on TV and other streaming services.
Previously, competitors Netflix and Disney+ also introduced advertising. They did this through a cheaper subscription.