British luxury brand Stella McCartney has a new managing director. According to reports, Amandine Ohayon will take over the management of the company from December 1st.
Based in London, Ohayon will succeed Gabriele Maggio, who joined the company as President and CEO in 2019. He will be leaving the company to pursue other opportunities, reports the industry magazine Women’s Wear Daily.
Ohayon was most recently CEO of the Spanish bridal brand Pronovias for more than five years. Previously, she held a number of leadership positions at cosmetics giant L’Oréal. There she worked, among others, as general manager for YSL, Armani Beauty, Giorgio Armani Beauty and Lancome, but also as marketing director or product manager for the development of the various brands.
Former Pronovias CEO moves to McCartney
On her LinkedIn profile, Ohayon says she has 25 years of luxury experience and a “proven international track record of growth and business transformation in the beauty and fashion industries.”
Stella McCartney confirmed Ohayon’s appointment to WWD, explaining that “her people-focused leadership skills and brand-building skills, combined with her [Fähigkeit zur Umsetzung] “have made a decisive contribution to the success of brands”.
The company added that it has entrusted its new leadership with the task of upgrading the house and accelerating its development based on its long-standing commitment to sustainable fashion.
In addition, designer Stella McCartney emphasized that Ohayon’s “leadership skills and wealth of experience in various business areas and regions will be of great help in building a bright future for the company. Her passion for great fashion and ethical values makes her a great partner in our quest to forge a sustainable path to business success.”
This translated and edited post previously appeared on FashionUnited.com